When it comes to search engine optimization (SEO), WordPress is one of the best content management system. WordPress is a free and open-source content management system. Spending time on your WordPress SEO might seem like a waste of time. But it helps optimize your website to the excellent practices mentioned in this article.
If you are the beginner than start here to learn the basics. And then you can start applying them to your own website. Following are the practices, optimizing your website.
- Site’s Visibility Settings
- Friendly URL Structures
- WWW vs non-WWW
- Add XML Sitemaps
- Add Site to Google Search Console
- Optimizing Blog Posts
- Optimize WordPress Comments
- No Follow External Links
- Optimizing Images
What is SEO?
SEO stands for “search engine optimization”. It is a methodology of strategies, which is used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results.
SEO isn’t about tricking google or any other search engine. It is about developing a website that has optimized code and formatting which makes it smooth for search engines to locate your internet site.
Let’s get started optimizing websites with some practices in part 1.
Site’s Visibility Settings
WordPress has a built-in function which helps to hide your website from search engines. The reason of this selection is to provide you time to work on website before it’s ready to go public.
Sometimes this option can get checked by chance. So if your website doesn’t appear in search, then primary issue you need to do is to make sure that this option is unchecked.
Now, log in to the admin location of your WordPress web page and visit settings » reading page. Then scroll right down to the ‘search engine visibility’ section and make make sure this section is unchecked. And click on the Save button to store changes otherwise you lost your changes.
Friendly URL Structures
Firstly, we’ll start by means of searching at the factors that make up a URL. A URL would possibly appear quite simple at first sight, however, it really accommodates numerous important pieces of data.
1. Hypertext transfer protocol: the most famous application protocol used on the World Wide Web. Other familiar types of application protocols include FTP and Telnet.
2. Domain name of the website.
3. A sub-directory of the file.
4. File name of the resource
Now visit Settings » Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store your settings.